Quiz
ISC 451
Fall 2018
Please answer the questions below. You are allowed to use
any resources you like. However, be sure to write everything in your own words
and use in text references for all your sources. The submission will run
through safe-assign and will detect if you copy-pasted, hired someone to do
your work or if you collaborated with each other. THIS IS AN INDIVIDUAL
ASSIGNMENT AND NOT A GROUP WORK! So, as you are all seniors and know how to
work as a professional last semester student am not expecting any academic
integrity issues at all!
- Explain what type of research you would do to prepare a strategic plan. Give an example of how you would use your research to create goals, objectives and strategy.
- Evaluate the following objective according to the standards of a SMART objective:
-
To achieve publicity about fire extinguishers
among Emirati households.
Once you have evaluated the
objective, try and write a better objective that fulfils the SMART model.
What is the difference between an objective and
a key message? Explain both and then compare them.
4.
What is the difference between a strategy and a
tactic. Explain both and then compare them.
5.
Watch this video.https://www.youtube.com/watch?v=blqgnf9bpIg
What is the goal of the campaign?
What communication strategy did they use?