Q 1: Explain the importance of educational radio and television. Which medium is more effective in Pakistan and why?
Importance of educational radio and television
There is little question that the transition from radio to
television media affected both literacy and education. As educators, television was a powerful new technology to compete with. Although in theory this evolution may have made educating easier, it also caused a ripple in the influence that educators held. This power struggle between education and technology is not new and it continues to this very day. The programming found in television and radio was reflective of the times. How did the change from an aural based media to a visual based media affect education, literacy and social change? Imagination was no longer the driving force in produced media, and this created a culture where instant gratification and visual stimulation became the norm. In this paper I will explore the cultural and social differences between television and radio, the developing power struggle between teachers and television technology and the increasing influence of television compared to radio on young learners.
television media affected both literacy and education. As educators, television was a powerful new technology to compete with. Although in theory this evolution may have made educating easier, it also caused a ripple in the influence that educators held. This power struggle between education and technology is not new and it continues to this very day. The programming found in television and radio was reflective of the times. How did the change from an aural based media to a visual based media affect education, literacy and social change? Imagination was no longer the driving force in produced media, and this created a culture where instant gratification and visual stimulation became the norm. In this paper I will explore the cultural and social differences between television and radio, the developing power struggle between teachers and television technology and the increasing influence of television compared to radio on young learners.
Television and Education
Televisions has influenced education and teaching practices. Educators have had to adapt and provide lessons that not only educate but entertain the learner. It has been shown that attention spans have decreased since the prominence of television. Reading is not seen in the same esteem as in previous generations. “Reading was not regarded as an elitist activity, and printed matter was spread evenly among all kinds of people (Postman, 1985, p.34).” This is not a new phenomenon. Whenever a new technology is introduced there is often a change in educational philosophy to adapt to the cultural shift. We have seen it more recently with modern internet technologies. After all “The medium is the message (McLuhan as cited in Postman, 1992, p14).”
How can teachers compete with educational and regular television? “In contrast, commercial television stations disavow having any educational responsibilities. Above all else, “their raison deter” is to make a profit by attracting as wide an audience as possible in order to sell advertisers products (Lemish, 2007, p.148).” This affects society in many different ways. The influence of advertising is amplified. If the television production companies only care about profit (attracting sponsors) than they will likely create programs that appeal to these advertisers regardless of educational value. This will only make teachers jobs more difficult. The influence of television on children is huge, if they are watching shows designed simply to entertain and maximize profit, then this will have negative effects on reading and writing. Educational value will be ignored. It is.............................................................................................................................................................
Q 2: While communicating in your classes, which principles of good communication you will follow? Also discuss the channels of communication.
Q 3: Critically examine the role of media in effective teaching. Also discuss the probable problems while using media in teaching learning process. Also offer solutions.
Q 4: Discuss the production process of instructions materials. What measures are required for an efficient production process? Discuss in detail.
Q 5: Learning through smart board and cloud technology can enhance learning. How? Discuss critically.
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